Monday 1 June, 2020

Maxi Priest to headline National Rum Day concert

Maxi Priest performing at Reggae Sumfest in July, 2018.

Maxi Priest performing at Reggae Sumfest in July, 2018.

This year’s National Rum Day celebrations will culminate on Friday, August 16, with a free concert at Appleton Estate Murray’s Chillin’ in Clarendon which will feature a performance to remember by reggae stalwart, Maxi Priest. The live show begins at 9pm.  

Born in Lewisham, London, to Jamaican parents, Maxi Priest is one of the most memorable voices from the 1980s and 90s, mostly known for hits like “Just a Little Bit Longer”, “Close to You”, and “That Girl” featuring Shaggy. His 1988 rendition of English singer/songwriter Cat Stevens’ “Wild World” was a huge hit in the United States of America, and across Europe, namely: Norway, Belgium, Ireland and the Netherlands.  

Audiences are in store for a nostalgic and electrifying show, as well as the chance to sample the award-winning Appleton Estate Signature Blend. 

Marketing Director at J. Wray and Nephew Limited, Marsha Lumley, says the event will continue to educate patrons on Appleton Estate Signature Blend, all while entertaining patrons in true Jamaican fashion through live reggae music. 

She said: “The aim for us is always to make people aware of how to enjoy our portfolio of Appleton Estate Jamaica rums through cocktails responsibly, while keeping the event as entertaining as possible. Both Reggae and rum are huge and inseparable parts of Jamaican culture. So to throw the two together comes naturally. Furthermore, what better way to celebrate National Rum Day with the world’s most iconic rum, crafted right here in the heart of Jamaica.” 

Lumley noted that Maxi Priest’s catalogue speaks for itself. It makes him an easy choice for the vibrant occasion, allowing patrons to partake in the unique blends available at the venue while being treated to some of the most beloved Reggae grooves.

She also mentioned that patrons can look forward to more than just the Appleton Estate Signature Blend. Those who purchase a Q of Appleton Estate Signature Blend will also receive iconic National Rum Day drink ware while stocks last. 

The concert will also see a performance by reggae-dancehall “singjay,” Wayne Marshall. Marshall is not new to collaborating with Appleton Estate, with his recently released heartfelt single “You’re My Father” featured on the Appleton Estate Reggae Album, Heart of Jamaica.

Those who come out for a memorable celebration of National Rum Day must be 18 or older to enter and enjoy Appleton Estate Signature Blend responsibly. A strict no weapons policy will be enforced. 

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