Malta takes students back-to-school with scratch and win
Created : 17 August 2017
A Loop file photo of students at Hope Zoo earlier this year.
Malta is fueling back to school preparations this year with a new scratch and win competition that will give away more than $500,000 to students at various levels.
In collaboration with JMMB and Kingston Bookshop, the Malta back-to-school sweepstakes will aid students with cash prizes, book vouchers, tablets and scholarship.
“Malta wants to provide a boost for students and parents this back to school season. We know how difficult it can be for families and so we decided to do something that would have a meaningful impact,” said Imru James, brand manager for Stouts and Malta at Red Stripe. “With a major prize of $500,000 towards a student’s tertiary education, this is more than just a sweepstakes, it’s an opportunity to change someone’s future.”
The $500,000 scholarship is provided through the JMMB Graduate education solution and will allow the winner, upon reaching the age of 18, to access the funds invested and managed by JMMB to pursue his/her tertiary studies at any local institution. “We are happy to be a part of this promotion designed to assist others in achieving their dreams and realize their full potential, in keeping with our vision of love and core value of best interest,” said Stephenie Lugg-Lawrence, JMMB’s senior corporate manager marketing shares.
To enter, consumers must purchase a Malta 6-Pack and enter the scratch card code included on the Malta Jamaica Facebook page. “We have incorporated social media in our entry mechanic because we know that’s where the students are, and we want to make sure that they see this opportunity and take hold of it.”
Other major prizes in the sweepstakes include bi-weekly prizes of $50,000 for school fees, $15,000 in book vouchers, and $5,000 in cash to cover back-to-school expenses. Malta Scratch-and-Win six packs can be found in participating stores island wide.