Magnum hails 'Step Up and Tek Charge' women of dancehall
Magnum has tweaked its popular ‘Tek Charge’ tagline to inspire Jamaicans to be more proactive in their daily lives. The new tagline, “Step Up and Tek Charge”, is a stirring call to action for Magnum lovers and Jamaicans on a whole to be more assertive when going for what they want, whether personal ambitions or advocating social change.
That message resonates well, particularly on International Women’s Day.
The first initiative under the new tagline is Magnum’s celebration of International Women’s Day where the brand wants to highlight the women in dancehall and popular culture who are making strides in their careers, musically or otherwise.
The four chosen this year are:
Most popularly known for her 2017 hit “Bawl Out”, Dovey Magnum is a young, Atlanta based Jamaican Dancehall artiste with an EP, 3 major awards and several hits to her list of accomplishments.
Having already collaborated with Dancehall’s finest including Beenie Man, Lady Saw, Voicemail, Baby Cham, Macka Diamond, Konshens,
Luxury Doll Sher
Dancer, model, brand ambassador, entrepreneur, and public figure, “Sher” has carved out a place for herself in music, dance, and business through her hard work and dedication.
Since being crowned Dancehall Queen in 2012, Sher has grown her brand and her “boss behaviour” to the point where she is one of the most popular personalities on Instagram with over 500,000 followers.
With her one of a kind dance style and skill, Dancehall Queen Sher is always ready to Step Up and TekCharge!
Known as the creator of “The Boo Boo Wine”, Danielle “Daniiboo” Bogle is undeniably one of Jamaica’s most renowned dancers starring in music videos for Devin Di Dakta, Kalado, Tommy Lee Sparta, Demarco, Konshens, Vybz Kartel
In 2016, she was awarded Best Female Dancer, an achievement that inspired her youtube based “The Daniiboo Show”.
Danielle’s passion to dance, entertain and educate has become the driving force in her life as she works assiduously to promote Jamaican culture and lifestyle to the world via The Daniiboo Show.
Desha Ravers, the regal, reserved female of the Ravers Squad has been redefining the image of a Jamaican female dancer, earning herself the 2017 YVA’s Award for Favourite Female Dancer of the Year.
Desha draws on her interest in dancing, modelling and fashion to create a recognizable brand that has led to a career in teaching dance, and appearance in several music videos including Ding Dong’s Fling, LebehLebeh, Shampoo, Genna Bounce and Wul Up, as well as Aidonia and Govana’s