Monday 26 October, 2020

Loop Lens: Behind the scenes, a star-studded Stronger Remix video

Recording artiste Kevin Downswell performs Stronger Remix. (Photos: Craig Harley)

Recording artiste Kevin Downswell performs Stronger Remix. (Photos: Craig Harley)

Restaurants of Jamaica by way of their popular KFC brand, in partnership with international gospel artiste Kevin Downswell and an ensemble of the biggest names in Jamaican music, delivered a powerful message of hope and resilience, with the launch of the remix to Downswell’s hit gospel track Stronger.

Naturally a music video would be in the works. And, what do you get when you group an eclectic mix of Jamaican musicians in one room? A larger than life cast and production for the video.

The Stronger Remix, with additional verses penned by Bambino, includes violin accompaniment by Jessica Yap and features some of Jamaica’s top artistes: Bounty Killer, Beenie Man, Christopher Martin, Richie Stevens, Tessanne Chin, Wayne Marshall, Kemar Highcon, Singer J, Ikaya and Sherieta Lewis.

Enjoy these BTS scenes from the Stronger Remix video, captured by photographer Craig Harley. 

BTS: Jamaican artistes unite for Stronger Remix

And, though reggae crooner Ikaya was absent for the production of the video, her beautiful voice on the track cannot be missed.

The near four-minute-long video, captured by the award-winning director Storm Saulter, includes a socially distant cast of entertainers and several beautiful vignettes of Jamaica, land we love.

‘For me, this collab is a story about Jamaica. I wanted to show the beauty of Jamaica within this time, where we can’t move about and be as we would like.

So we decided to use captured images and brought them inside as a way to comment on us being inside and social distancing while thinking about outside and the future. That’s the world we’re playing in.’

There’s more. For every download of the song, which is available for free via the KFC Jamaica website, the company has offered to donate a care package to persons affected by COVID-19.

The cost for each download is equivalent to the cost of a COVID-19 care package, donated courtesy of KFC's ‘Add Hope’ community outreach programme.

For the past two years, Add Hope has donated in excess of JM $13 million towards feeding Jamaican school children in need

Downswell has also promised to donate royalties accumulated over a year towards aiding the elderly, and local shut-ins, who form part of the nation’s most vulnerable population.

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