Wednesday 26 February, 2020

Live entertainment for Jamaica Rum Festival

Loop file photo showing patrons enjoying the vibes at last year's inaugural Rum Festival.

Loop file photo showing patrons enjoying the vibes at last year's inaugural Rum Festival.

The 2020 Jamaica Rum Festival is poised to outdo its massive 2019 staging with a stellar line-up of fast-rising and seasoned Jamaican musical talents. Live music is a pillar of the festival’s mandate to inform its patronage of Jamaica’s cultural heritage.

The Jamaica Rum Festival made history as the first staging of its kind last year at Hope Gardens, bringing out thousands of persons who were enlightened on Jamaica's convivial and globally treasured spirits over two days.

The event festival is presented by J Wray & Nephew Limited’s Appleton Estate Jamaica Rum in partnership with the Ministry of Tourism through its agency, the Tourism Enhancement Fund. The initiative aims to promote Brand Jamaica, particularly Kingston as a tourism and local entertainment destination by showcasing the country’s cultural excellence in rum, food, and music.

“Our aim is to interactively inform Jamaicans and tourists alike about all things Jamaican rum, music, food, and other aspects of our cultural fabric as a people,” said Marsha Lumley, Marketing Director, J. Wray and Nephew Limited.

“On both festival days, Appleton Estate Jamaica Rum will be hosting interactive seminars that will feature our Master Blender, Joy Spence, and Senior Blender David Morrison, respectively. Spence, the world’s first female master blender, will be leading a seminar that will take participants through the unique provenance of Appleton Estate Jamaica Rum blends. Mr. Morrison in his seminar will focus on the versatility of our liquid gold and how you can create the perfect cocktail at home,” detailed Lumley.

Other brands will have interactive spaces as well such as Wray & Nephew White Overproof Rum; Sangster’s Rum Cream; and Charley’s JB Rum as well as Monymusk Plantation Rums, Hampden Estate, and Rum Fire.

Slated to perform at the 2020 Jamaica Rum festival are fast-rising acts Mortimer and Indie Allen who are expected to give patrons a great live music experience and a taste of the future of their respective musical genres.

"Appleton Estate has long been providing a medium for Jamaican music with platforms such as Appleton Estate Signature Nights and Jamaica’s National Rum Day. With our in-tended mix of fast-rising and seasoned reggae and dancehall performers, this augurs well for our continued alignment with Jamaican cultural pillars, like Appleton Estate, play a role in shaping our global identity as a nation,” Lumley highlighted.

Also slated for the festival are performances from the Orville Hall led Dance Xpressionz; Ky-Mani Marley; Ding Dong alongside Ravers Clavers; Bugle; Spragga Benz; Cocoa Tea; "Mr. Big Ship" himself, Freddie McGregor; Capleton and Protoje.

The upcoming Jamaica Rum Festival is scheduled for Saturday, February 29 and Sunday, March 1, and persons can visit its website at JaRumFestival.com and on their Facebook and Instagram accounts for additional information leading up to the event dates.

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