Thursday 15 November, 2018

'On-line Shopping': Farmer uses creative means to overcome challenge

Screenshot of a man collecting his produce after receiving it via a farmer's pulley system in rural Jamaica.

Screenshot of a man collecting his produce after receiving it via a farmer's pulley system in rural Jamaica.

A callaloo farmer in rural Jamaica has given a new - and literal - meaning to the term, online shopping.

Challenged by a river that separates his home and farm from the main road, the farmer has come up with an innovative way to transport his produce to customers.

A returning resident, who recently went to purchase callaloo from the farmer, was left marveling at the businessman's creativity. The customer also shared an amateur video of his shopping experience that has been making the rounds online.

Check out the video below and share your thoughts.

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