Monday 19 November, 2018

Lasco cuts sugar content in flagship products

Lasco has been able to achieve a nine per cent reduction in sugar across the iCool range while maintaining the established taste profiles.

Lasco has been able to achieve a nine per cent reduction in sugar across the iCool range while maintaining the established taste profiles.

LASCO Manufacturers (LASM) introduced new alternatives for consumers, following a breakthrough in sugar reduction in its core product line.

“LASCO's Food Drink and now the LASCO low sugar Food Drink variant provides our consumers with alternatives well suited to their individual health needs,” said James Rawle, Managing Director of LASCO Manufacturing.

“Both the original and low sugar options are packed with nutrition and uncompromised flavour.  The taste profile of both original and the low sugar version are imperceptible,” he added.

Specifically, LASCO introduced low sugar variants in its flagship LASCO Food Drink range. These variants have 50 per cent less sugar than the original products, translating to 11 grams of sugar per serving - similar to the sugar content of Lasoy Milk Free, which is considered a low sugar product.

Likewise reformulation of the iCool range of juice drinks is ongoing, and LASCO has so far been able to achieve a nine per cent reduction in sugar across the range while maintaining the established taste profiles.

According to Catherine Goodall, Beverages Marketing Manager this new variant is in line with LASCO’s commitment to its customers and its mission to be the best, always.

“LASCO is always thinking of ways to provide a wide range of products, empowering consumers with choices,” stated Goodall “We have been working on this reduction for some time because we also needed to ensure it still has the same great taste we know and love, after all… Nutrition never tasted so good….”

The company said it is continuing work to achieve even greater levels of sugar reduction in the iCool products, which currently boasts nine exciting juice drink flavours.

“Our new extended range gives consumers options to choose the product that best suits their specific health profile,” Rawle concluded.

LASCO Manufacturing Limited continues to be one of the leading and dominant dry blend beverage companies in Jamaica, having so far invested US$12 million in its manufacturing plan, which now features three modern production lines in the Liquid Plant, producing the LASCO iCool range of water and juice drinks; the LASCO iDrade, a hydration drink, Lyrix, a line of carbonated beverages; and Konka, a non-alcoholic adult energy drink.

Products under the liquid and dry beverage lines have also seen considerable growth in sales regionally.

Exports grew by 53 per cent in the year ended 2017, with products being sold to 22 countries throughout the Caribbean, Central and South America, Canada, United Kingdom, and the United States of America.

“Thanks to the recent infrastructure investments, LASM plant already has capacity to handle additional production”, Rawle noted.