Monday 26 October, 2020

Koffee named brand ambassador for Mastercard in Jamaica

Koffee will help to build awareness about digital transactions while educating Jamaicans about the convenience, acceptance and safety and security features of Mastercard's electronic payments options.

Koffee will help to build awareness about digital transactions while educating Jamaicans about the convenience, acceptance and safety and security features of Mastercard's electronic payments options.

Grammy-winning artiste Koffee is the official brand ambassador in Jamaica for Mastercard.

The international-recording reggae artiste will help to build awareness about digital transactions while educating Jamaicans about the convenience, acceptance and safety and security features of Mastercard's electronic payments options.

"I am very excited to be a part of Mastercard’s initiative to educate, increase financial literacy, and help Jamaicans reach their financial goals,” Koffee said.

Mastercards’ Marcus Carmo head of communications for the Caribbean division and Dalton Fowles, country manager of Jamaica, hailed Koffee for the partnership, which they believe will highlight Mastercard’s continued investment in Jamaica.

“Koffee is one of Jamaica's youngest and most gifted musical talents and she remains grounded, humble and finds time to give back to the community. The decision to partner with her was an easy one for us here at Mastercard as her authenticity, creativity and spirit of philanthropy are aligned with our values,” said Carmo.

“We are thrilled to have Koffee joining us – as a consumer and our brand ambassador – to experience all the security and convenience of our payment products and services. We are excited about this partnership and new opportunity to create priceless experiences and digital empowerment for our Jamaican cardholders,” added Fowles.

Tammi Chang, Koffee’s manager, also joined in expressing delight for this collaboration, “It can be hard, especially in these times, to get one’s finances together. With Koffee being the ambassador of Mastercard, it will bring awareness to her peers that being financially responsible will contribute toward establishing the life they want. This will bring about many benefits for generations to come.”

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