KFC awards UWI Zinger lover with $400,000 towards UWI tuition
University of the West Indies (UWI), Mona student and KFC Zinger sandwich lover Kemar DaCosta was left ecstatic recently after emerging the winner of KFC Jamaica’s #ForMyZingerChallenge social media campaign, and copping the mega prize of $400,000 paid towards his university tuition, courtesy of KFC Jamaica.
DaCosta emerged as the winner from several entrants who were invited to craft a catchy song, rap, or jingle that encompassed their love for the ever-popular KFC Zinger and what the lengths to which they would go, to get the sandwich. DaCosta’s winning entry, composed to the rhythm of popular chart topping hit song Despacito, received over 3,000 likes making him the winner of the competition.
The #ForMyZingerChallenge was one of the highlights of KFC’s Jamaica recent Zinger marketing campaign, the response to which, once again, illustrated how passionate Jamaicans, and in particular UWI Mona students are about the Zinger. Dacosta, was one UWI student who was able to use his talent, and his love for the Zinger sandwich, to his advantage and pave the way for his successful completion of his degree programme.
“Thanks be to God,” was DaCosta’s immediate reaction in a comment made on Instagram after the announcement of the winner was made. DaCosta, who is an aspiring oncologist, is multitalented being a great singer and playing the guitar, both of which played a key role in the number of likes he received.
“Our aim, through our Zinger campaign this year, was not just to drive engagement, excitement and interaction around what is the BEST Chicken sandwich in Jamaica, but also to give back to the Zinger Capital of Jamaica – UWI Mona, who have supported the brand so religiously over the years,” said Andrei Roper, KFC Jamaica Brand Manager, “Kemar’s video was very well thought out and really showcased his talent, as well as just how much UWI students love their KFC Zingers.”
The #ForMyZingerChallenge is one of the first awards with a prize value covering almost one year’s tuition, which did not take into consideration year of study, programme of study, or academic performance.