Monday 10 December, 2018

Kaleidoscope back in Jamaica, signals plans to produce paint locally

From left to right: Andrew Matalon, CEO of Matalon Distributors, Mahindra Devasingh, Export Manager of KPL Group Ltd and Michael Rosen, Sales Manager at Tankweld at the official launch for KPL's re-entry into Jamaica.

From left to right: Andrew Matalon, CEO of Matalon Distributors, Mahindra Devasingh, Export Manager of KPL Group Ltd and Michael Rosen, Sales Manager at Tankweld at the official launch for KPL's re-entry into Jamaica.

Matalon Distributors has signalled its intention to manufacture Kaleidoscope Paints (KPL) products in Jamaica after KPL exited the market over two decades ago.

The Trinidad and Tobago-based KPL previously held a strong presence in Jamaica between 1989 and 1995 but a change in ownership resulted in the discontinuation of the brand locally.

To signal its return, KPL hosted an official launch of its products on December 2, where the company announced a partnership with Matalon Distributors. Under the partnership, Matalon Distributors will utilise the Kaleidoscope brand in developments by Matalon Homes and Matalon Roofing.

Kaleidoscope Paints offers a range of high-quality decorative, industrial, and marine paint products and will be distributed by Matalon Distributors and Tank Weld locally.

CEO of Matalon Distributors, Andrew Matalon reckons that manufacturing Kaleidoscope products locally, will result in lower prices for consumers and provide additional employment.

“Manufacturing in Jamaica will especially cater to contractors, who require in excess of over 200 gallons per colour, with local Jamaica manufacturing we will be able to deliver at a faster time from order date, and be able to offer an added value service to our customers, create more local employment, offer a more competitive price, and truly say ‘made in Jamaica’,” Matalon said.

He hopes to begin manufacturing KPL paints from the Matalon Distributor head office in Kingston next year. KPL also plans to hire at least 20 members of staff with the aim of hiring more over time.

“Our major development at this point is to get the Kaleidoscope brand out there and if all goes well, we will begin manufacturing at our head office in 2019,” Matalon said. “We like to take things one step at a time so once the paint line is up and running smoothly, we will explore the opportunities.

Kaleidoscope back in Jamaica

Marketing Manager of Kaleidoscope Paints, Nicole Masters gives the closing remarks at the official launch. Click the slider for more photos. 

Commenting further on the partnership, Matalon said his sales team was excited about the new product.

“It’s an added product for sale for their sales team who are all very excited.  Paints, roofing and concrete, they all complement each other. Tankweld distributes steel, plumbing, electrical to over 700 hardware stores in Jamaica with distribution in the west and north of Jamaica,” Matalon said.

KPL and Matalan Distributors have invested US$300,000 in warehousing, marketing and trucking for distribution of the KPL products to date, Matalon told Loop News in response to questions via email.

The Matalon Distributors CEO also sees the partnership with KPL as the perfect fit for both companies.

“When customers buy roofing that goes hand-in-hand with construction, the paint will be a perfect complement. We want our customers to be able to get as many products from us and save them the hassle of dealing with different companies,” Andrew Matalon said.

Founded in 1972 Kaleidoscope Paints was the first wholly-owned paint manufacturing company in the twin-island republic of Trinidad and Tobago.

Including Jamaica, Kaleidoscope has a footprint in 15 Caribbean and South American markets. Outside of Trinidad, the company also manufactures its products in St Lucia.

“Our mission is to be recognised as a world-class leader, a family-owned company in the Caribbean and South America, well recognised for high-quality products and services while providing personalised business relationships, customer satisfaction, employee motivation and shareholder value,” said Mahindra Deyalsingh, Export Director for KPL Group.

 

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