Saturday 22 September, 2018

JTB wins global awards for excellence in travel marketing

Jamaica Tourist Board photo.

Jamaica Tourist Board photo.

The Jamaica Tourist Board has been awarded the a Gold Adrian Award for Influencer Marketing and a Bronze Adrian Award for Media Placement excellence by the Hospitality Sales & Marketing Association International (HSMAI).

JTB  received the prize for its winning entries in the 61st annual Adrian Awards, the largest and most prestigious global travel marketing competition.

The Gold was awarded for the ‘Feel the Vibe Jamaica’ campaign which took place in 2017 and garnered over 40 billion consumer impressions through influencer posts. The Bronze was given for the inclusion of Kingston in the New York Times list of “Best Places to Go In 2017.”

“We are pleased to be recognized by the Hospitality Sales & Marketing Association International with these two prestigious Adrian Awards,” said Donovan White, Jamaica’s Director of Tourism. “The Jamaica Tourist Board strives to exemplify the emerging importance of connecting with our audience globally. The ‘Feel the Vibe Jamaica’  campaign delivered on the authentic experiences travelers are searching for when they travel, and solidified our presence as one of the top Caribbean destinations worldwide.”

“The theme of this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero.’ It’s fitting because the winners have all taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole,” remarked Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI.

The Jamaica Tourist Board was honoured during the HSMAI Adrian Awards Gala in February at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala celebrated award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.