London is abuzz with the sights of Destination Jamaica as the Jamaica Tourist Board (JTB) is spreading the Jamaican vibe across the city with 150 wrapped taxis.

For the month of August, the city of London will be decorated with colourful Jamaica themed taxis wrapped in images depicting an inviting scene of the island in rainy London.

The timing of this promotion coincides with the beginning of the IAAF World Athletic Championships, where the island’s athletes are once again expected to produce world-leading performances. 

These attractive spectacles are driving conversations about Jamaica across the city. Emblazoned with the moniker Less Traffic and more Jammin, the taxis whet their discerning appetite to visit the island for more of its infectious vibe.

High Commissioner Seth Ramocan, Jamaica’s High Commissioner to the United Kingdom get behind the wheels in one of the Jamaica themed taxis.

During this promotion, the JTB has partnered with Virgin Holidays and Breathless Montego Bay Resort and Spa, who are offering special deals for all-inclusive holidays to the island.

Director of Tourism, Paul Pennicook, and Minster of Tourism Edmund Bartlett will be in London to give support to the Jamaican team at the World Championships as well as amplify the Jamaican presence. 

Visitor arrivals out of the United Kingdom have been doing exceptionally well. For the period January to May 2017, we experienced a 5.7% increase over the corresponding period in 2016,” the board shared in a release.

“This promotion will increase the visibility of Destination Jamaica in the United Kingdom and persons from around the world who will ride in these taxis, as we capitalize on the successes of our athletes on the track,” the JTB added.