Tuesday 21 August, 2018

Joy Spence Appleton Rum Experience to accommodate 200k visitors

“This investment will provide additional entrepreneurial opportunities for Jamaicans living in Siloah and neighbouring communities,” declared J Wray & Nephew Limited’s chairman Clement “Jimmy” Lawrence.

“This investment will provide additional entrepreneurial opportunities for Jamaicans living in Siloah and neighbouring communities,” declared J Wray & Nephew Limited’s chairman Clement “Jimmy” Lawrence.

Buoyed by projections showing that its annual visitor tally will overtime quadruple from 50,000 to a stratospheric 200,000, J Wray & Nephew Limited will on Thursday officially open its much anticipated Joy Spence Appleton Estate Rum Experience (JS-AERE).
 
Formerly known as the Appleton Estate Rum Tour, the JS-AERE, which is named for the company’s master blender is expected to serve as a gateway to the rising tourism boom on the island’s Southern Coast.
 
“This investment will provide additional entrepreneurial opportunities for Jamaicans living in Siloah and neighbouring communities,” declared J Wray & Nephew Limited’s chairman Clement “Jimmy” Lawrence.
 
Continuing Lawrence noted “the team at J Wray & Nephew Limited and our principals, Campari Group, are excited about the new opportunities that this project represents for the South Coast of Jamaica. The new Joy Spence Appleton Estate Rum Experience, can accommodate over 200,000 visitors which augurs positively for the tourism product in the region.”
 
The Joy Spence Appleton Estate Rum Experience will take visitors on a journey through the history of rum where they will “feel and taste the essence of Appleton whilst learning about the complexity and sophistication of rum” said Lawrence.
 
J Wray and Nephew Limited and its parent company, Campari Group, has invested US$7.2M in the upgrade of the Joy Spence Appleton Estate Rum Experience.
 
“This is another demonstration of the Campari Group’s commitment to the Appleton Estate brand and by extension Brand Jamaica,” stated Lawrence. “JS -AERE is truly a world class tourist attraction nestled right here in the heart of Jamaica,” Lawrence continued.
 
The upgrade includes the renovation of the existing property and surrounding landscape, and the addition of modern tasting rooms to support education about rums.