Joy Spence Appleton Estate Experience wins tourism service award
O’Shane Ellis (third right), General Manager, Joy Spence Appleton Estate Rum Experience (JS-AERE) and members of the JS-AERE team, display the Tourism Service Excellence Award for the South Coast region, during the 2019 awards ceremony.
Citing its contribution to national development, Chairman of J. Wray & Nephew Limited, Clement Lawrence, lauded his staff at the Joy Spence Appleton Estate Rum Experience (JS-AERE) for winning the Organisational Prize for the South Coast in the Tourism Service Excellence Awards.
“We at J. Wray & Nephew Limited, and by extension the Campari Group, feel truly humbled and honoured to be recognised as the number one organisation in the South Coast region for our service to visitors,” said Lawrence.
“This is what we are about, service, and service with quality. I must say we are overwhelmed by this accolade, which characterises our commitment in the wider context of advancing growth and development within our communities, the South Coast region and Jamaica. Included in this commitment is a recent upgrade of Scott’s Cove,” he added.
The JS-AERE, formerly the Appleton Estate Rum Tour, is the biggest tourist attraction on the South Coast. It recently underwent a $7.2 million upgrade and expansion that is expected to pull in well over 100,000 visitors annually.
O’Shane Ellis (centre), General Manager, Joy Spence Appleton Estate Rum Experience (JS-AERE), displays the Tourism Service Excellence Award for the South Coast region, during the 2019 awards ceremony at the Montego Bay Convention Centre. Ellis is flanked by Minister of Tourism, Edmund Bartlett (left) and Kingsley George Bake of Round Hill Hotel and Villas.
O’Shane Ellis, General Manager, JS-AERE, said he and his team celebrate the honour with pride.
“My Team is overjoyed and happy for winning this award. When I walked in the office on Tuesday they were all glowing,” said Ellis, who underwent the interviewing processes in the different phases and was presented with the award at the finale at the Montego Bay Convention Centre last month.
“During the process everyone was hopeful that we would win, having had excellent reviews on Trip Advisor and from the various visitors. This is what it means to be Humble and Hungry!” he said, highlighting a Campari Group slogan.
“This award shows that JWN/Campari truly cares about our customers and always aims to meet and exceed expectations,” said Ellis. “This award proves that my Team is very dedicated to the overall success of JS-AERE and the Campari Group on a wider scale and demonstrates what true passion is.”
O’Shane Ellis (left), General Manager, Joy Spence Appleton Estate Rum Experience (JS-AERE), displays the Tourism Service Excellence Award for the South Coast region with Andrew Spencer, Executive Director, Tourism Product Development Company Limited (TPDCo).
The Tourism Service Award, which is executed by the Tourism Product Development Company Limited (TPDCo.), is geared towards promoting performance excellence within Jamaica's tourism industry and seeks to recognise and reward entities that continually train and motivate staff to achieve excellence in customer service delivery. It also rewards individual workers who exemplify and surpass high customer service delivery standards.
Minister of Tourism, Edmund Bartlett, noted the importance of delivering high standards in the sector and its growing contribution to national development.
Bartlett said: “Service excellence in tourism is important. Statistics show that 60 per cent of the value of the experience in any destination is service. This service is not an obligation, it is what we do; and whoever does it the best, gets the most.”
He added: “Currently, tourism employs some 120,000 persons and has contributed more than 50 per cent of foreign exchange to the country.”
A total of 107 nominees were selected for the Tourism Service Excellence Awards and further broken down into 50 for the semi-finals. That list was shortlisted to 19 for the finals, 10 organisations and nine individuals.