Sunday 9 December, 2018

JF Mills to launch sweet potato, banana bread mix later this year

From left to right: Derrick Nembhard, Managing Director, ADM Jamaica, shares a moment with Chris Cuddy, ADM Senior Vice President Carbohydrates Solutions and Jim Gill, Commercial Director Caribbean.

From left to right: Derrick Nembhard, Managing Director, ADM Jamaica, shares a moment with Chris Cuddy, ADM Senior Vice President Carbohydrates Solutions and Jim Gill, Commercial Director Caribbean.

Jamaica Flour Mills (JF Mills) will later this year, launch a sweet potato pudding and banana bread mix in response to demand from customers looking for new options in carbohydrates.

“While we celebrate our 50th year, we have taken note of the changing landscape within which we operate and through interactions with customers and consumers, have recognised that for varying reasons consumers are now looking for new options,” Managing Director of Archer Daniels Midland (ADM) the parent company of JF Mills, Derrick Nembhard.

He was speaking at a rededication ceremony for JF Mills which celebrates its 50th anniversary on Wednesday.

The new products will add to JF Mills’ line of cake mixes, bakery mixes and breakfast cereals, following the company’s introduction of the Johnny Cake mix.

JF Mills said will use locally grown sweet potatoes and bananas in production of the products among other indigenous crops to process and market value-added products for the local and export market.

According to Nembhard, JF Mills is also far advanced in making available to consumers gluten-free flour.

“We are now testing it to ensure that we have a functional product which can be marketed to bakers for specialty products. We have also completed the formulation of our mixes to reduce the sugar content so that we can be in alignment with the Ministry of Health’s trust to reduce sugar intake of Jamaicans,” he said.

Located on Windward Road, JF Mills began operations in 1968 as the producer of bakery flour and animal feed. The company later entered an agreement with Pillsbury Company of Minnesota, USA to provide technical assistance as well as permission to use some of its trademarks.

The flour company then changed hands in April 1992, when Pillsbury sold its shares in JFM to Caldon Finance Merchant Bank. In 1997, another change came when ADM acquired 100 per cent ownership of JF Mills.

Today, JF Mills is known as the largest ADM owned flour milling facility in the Caribbean. No doubt, JF Mills benefits from the expertise and best practices of ADM which has solidified market share in 170 countries including the Unites States, United Kingdom and Canada with food ingredients, animal feed, industrial products and renewable energy.

ADM also has one of the largest transportation networks which JF Mills leverages for distribution of its products internationally as well as in local supermarkets, homes, bakeries and restaurants.

“In achieving this 50th anniversary milestone we say thank you to our partners, especially our customers, distributors and suppliers without whom none of this would matter. To our employees, we recognise your dedication and hard work which has enabled us to grow,” Nembhard said.

The company currently employs 178 people.

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