Wednesday 30 September, 2020

JAMPRO targeting Latin America for Jamaican exporters

JAMPRO President Diane Edwards

JAMPRO President Diane Edwards

To increase Jamaican exporters’ access to Latin American and Caribbean (LAC) markets, Jamaica’s trade and investment promotions agency, JAMPRO, will be leading a delegation of 6 companies to the LAC Flavors trade exhibition in Cali, Colombia.

The three-day trade mission will begin today September 3.

LAC Flavors is one of the key food and beverage business forums in the region, generating more than US$990 million in transactions and 17,000 business meetings in the past 10 years. The participating companies, P.A Benjamin, Jamaica Teas, Carita Jamaica and Tijule Company Limited, will have the opportunity to meet with global buyers at the event and create international business relationships.

The delegation will also attend a workshop where agencies from the region will share their experiences in developing digital platforms for Small and Medium-Sized Enterprises (SME’s) who want to increase their exports.

With the doubling of Colombia’s middle class from 11.3 per cent of the total population to 29.6 per cent between 2001 to 2014, and the projected growth in spending power and consumption in the Latin America and Caribbean (LAC) market, JAMPRO believes that Jamaican companies have an excellent export opportunity to be exploited. Because of this, the agency has intensified its efforts not only to export Brand Jamaica, but to facilitate investment from the LAC in outsourcing, tourism and other sectors.

JAMPRO’s President, Diane Edwards, said that the agency wanted to see more Jamaican manufacturers exporting to regional markets to further diversify their international reach and decrease the reliance on markets like the USA, the United Kingdom, and Canada.

She said, “The LAC region has a population of approximately 637 million; it is time for Jamaican exporters to look seriously at this opportunity and JAMPRO is ready to work with them to penetrate this market. We want to see Jamaica’s economy growing sustainably, therefore we believe that by diversifying our export markets and engaging more of our neighbouring countries for trade opportunities, our manufacturers and exporters will have increased outlets for their products to grow their export sales and expand their brands.”

LAC Flavors 2019 is organized by the Inter-American Development Bank (IDB), through ConnectAmericas, in collaboration with ProColombia, the Colombian government's export promotion agency, Colombia Productiva, Agro Exporta, the Government of Valle del Cauca, the Municipality of Santiago de Cali, and the Cali Chamber of Commerce.

The Jamaica Promotions Corporation (JAMPRO)’s mission is to drive economic development through growth in investment and export. JAMPRO is an agency of the Ministry of Industry, Commerce, Agriculture and Fisheries.

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