Friday 23 October, 2020

Jamaican-born business developer heads to Gambia on a big mission

Melanie Wynter

Melanie Wynter

Jamaican-born business developer, Melanie Wynter has been invited to Gambia in Africa to make a presentation at the Start-up Grind forum to be held later this month.

The retired female navigator is set to present on a business model she calls the ‘Pentagon Effect’, a five-pillar methodology that was designed and used by the Elizabeth Sloane organisation to build stronger companies in Jamaica.

Wynter's presentation is to focus on how to apply and implement the methodology in the transformation of the Gambian economy through the strengthening of small and medium-sized businesses.

Specifically, the presentation demonstrates how the methodology can improve productivity, accountability, innovation for building more competitiveness, and resilience in Gambia, Wynter told Loop News.

The Start-up Grind gathering in Banjul, Gambia on May 25, is to feature emerging business and economic leaders.

The overall event, according to the organisers, will be focused on bringing together developers and entrepreneurs across languages, platforms and industries. It is said to be a promotion of innovation, something which aligns with Gambia’s mission to become a middle-income economy by 2030.

The organisers of the forum aim to create an environment to network, engage and learn about trending and up-and-coming topics that are shaping the future of the global business landscape.

Gambia, which depends heavily on agriculture and tourism, faces the challenge of diversifying their economy to provide more opportunities for job creation and innovation. Sloane aims to identify the opportunities for market expansion and market creation for Gambia in partnership with the country’s chamber of commerce.

Wynter told Loop News that she hopes to bring ideas from Jamaica, new trends and best practices for revolutionising how businesses innovate and lead economic transformation, to enhance Gambia’s economic diversification.

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