Jamaica to sign major agreement with Airbnb
Minister of Tourism, Edmund Bartlett, announced on Monday that the ministry is set to sign a major agreement with Airbnb to drive growth within the industry.
The Minister, who made the announcement during a meeting with Airbnb executives, at the Ministry’s New Kingston offices, says he is very optimistic about the potential impact this will have on community tourism and is eager to finalize a memorandum of understanding to concretize the partnership.
“We are very happy to be partnering with Airbnb and know that it will be mutually beneficial to both entities involved. Once drafted, I know that the agreement will take into account our goal of destination assurance, which ensures our credibility in the marketplace" said Minister Bartlett.
"It will also allow us to utilize analytics across their social platforms. This will be a great tool for us to build a better collective resource management platform for our destination,” he added.
According to Airbnb’s executive with responsibility for Public Policy in Latin America and the Caribbean, Shawn Sullivan, the market for Airbnb in Jamaica is rapidly growing and is extremely lucrative.
The site currently accounts for 2,300 active hosts and 4,000 active listings in the past year from Jamaica.
“Generally in the Caribbean people will rent their entire homes. Here in Jamaica, we are seeing a mixture between private homes versus a private space in someone’s home. We were responsible for bringing in roughly 32,000 tourists within the past year and we believe that this collaboration will allow this to grow exponentially,” explained Mr Sullivan.
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world online or from a mobile phone or tablet.