Iyara parts ways with Bounty Killer-led Alliance
Bounty Killer (left) and Iyara in happy times.
Dancehall artiste Iyara has declared that he is ready to leave his mentor Bounty Killer's camp, the Alliance, and go off on his 'own way', the latter being a reference to his new slang.
He revealed that the move was partly motivated by what he said was a stagnation of his career in recent years as he needed more emphasis placed on his career in terms of management, bookings and merchandising.
"When you're in a big group like that, you're not gonna get that much focus. That is part of the reason why me haffi seh 'own way. I'm doing my own thing. Over the years, we deh roun Killer, and we a put in the work, and me feel like a di time now fi elevate and focus pon me self. Mi cyaan live inna your father's house forever," he said.
Iyara formed part of the Alliance Next Generation camp in 2011, and he is known for songs like 'Sicka Dan Flu' and 'Tepp Inna Di Road'. However, in recent weeks, he has not been attending Bounty Sundays in the wake of an incident where Killer seemed to slight him at a show, waving him off the stage.
"People always expect fi see me roun' Killer, but dem nah go see that again. Me a go deh east, and him a go deh west. If we haffi link, we link. Killer can call me if him want. If me see him, mi hail him," he said.
However, Bounty Killer hit back with a stinging rebuke of his former protégé's career, even suggesting that the early exposure may have done him more harm than good.
"Alliance wishes Iyara all the best in his career and endeavours but attention was not and could never be the issue yute. Maybe more like over exposure by you being in the public’s eye way before fully developing proper skills. I know lyrics was always there but variation of vocal abilities, melody schemes and flows, is just coming full circle," Bounty Killer's IG post read.
Bounty Killer also recounted an incident where Iyara turned down a Reggae Sumfest booking he had engineered in order to do a show overseas. The 'Warlord' even suggested that Iyara was ungrateful and that he was no longer a part of the Alliance.
"No man cannot declare that he left Alliance and still considered to be a part, hell no! Busy never said he left and he is doing his own thing from then. Bling didn’t, Marshall didn’t, they just branched off to do their own but never announce no affiliation and since 'own way' ting (making reference to Iyara's current song) you stopped coming to Bounty Sundays so how do you still support Alliance?" Bounty wrote.
"If most man get one per cent of the attention you got you would realise how much you should be thankful," Bounty's post continued.
In the meantime, Iyara is pressing along with his latest single, 'Clu', which is produced by his management team, Time Records. The song has racked up over 15,000 views so far and a music video for the project will be released this week.
"I'm well focused, and I know exactly what I'm doing. I have great material coming soon, and I'm working on getting better rotation on the radio. If we match up weh we a get inna di streets with the radio now, we good," he said.