Monday 22 July, 2019

IMCA launches new equipment to aid construction sector

Angel Gomez (right), IMCA Jamaica’s Country Director, stands alongside Caterpillar Inc.’s Todd Lange (left), Commercial Product Manager, and Carlos Chavez, Systems Application Specialist, in front of the new CAT 320 Next Generation Excavator at the launch of the company’s two newest products.

Angel Gomez (right), IMCA Jamaica’s Country Director, stands alongside Caterpillar Inc.’s Todd Lange (left), Commercial Product Manager, and Carlos Chavez, Systems Application Specialist, in front of the new CAT 320 Next Generation Excavator at the launch of the company’s two newest products.

IMCA Jamaica Limited, exclusive dealer for construction and mining equipment manufacturer Caterpillar, has unveiled two new products, which the company says will improve public safety in the current roadworks and construction projects.

The two equipment - the CAT 320 Next Generation Excavator and CAT 426F2 Backhoe Loader which were officially launched last Wednesday, will also assist in meeting more project deadlines, according to IMCA Jamaica.

Angel Gomez, Country Manager of IMCA Jamaica, said, “The importance of this launch and the message behind it is that IMCA is here and we have the right products for the right application. We want to introduce people to thinking about new products with new technology, and demonstrate that we have the right equipment for you to be more productive.”

The CAT 320 Next Generation Excavator and CAT 426F2 Backhoe Loader include high-tech features that can significantly cut operational costs on projects by being 45 per cent more efficient. The equipment will also allow for 20 per cent less fuel consumption and boast an overall 15 per cent lower maintenance cost.

“In terms of the local construction industry, these products will improve efficiencies because I believe one of the reasons that persons are not able to complete projects on time [in Jamaica] is because they don’t have reliable or the right equipment. IMCA also assists with repairs, so you don’t have to be worried about downtime and trying to find a solution. We solve all of that,” Gomez said.

A look at the new CAT 320 Next Generation Excavator, which was unveiled at last Wednesday’s launch event for the product that tremendously cuts operational costs on projects by being 45 per cent more efficient, allows for 20 per cent less fuel consumption.

The two new multi-purpose machines will become available to the public for use in agricultural, mining and other local industries, though it is particularly specialised for construction.

Lebert Frankson, Assistant Sales Manager at IMCA Jamaica, explained, “The excavator and the backhoes are very important products. These two products, at present, represent about 50 per cent of the market in Jamaica. These models, in particular, have more capacity in terms of weight and earth moving, have a good combination with lifting and digging, and have a very economical price. So far, we’ve sold two of the backhoes and rented one. One of them can be seen working on the road construction on the Three Miles bypass in Kingston.”

Both machines have market-leading technology features that assist with safety and efficiency. This includes the CAT Product Link which, via a mobile app, allows the user to track function, the geographic location, and to determine if maintenance is required.

Caterpillar’s E-Fence allows the user to set a perimeter boundary using sensors that the machine will only operate within so as to avoid accidents, especially in blindspots that are not easily visible to the operator. Additional advantages in the design facilitate more comfort for the operator with amenities including a radio and mp3 player.

Angel Gomez (right), IMCA Jamaica’s Country Director, obliges for a photo op with Carlos Chavez, Systems Application Specialist, and Juliana Ponce, Sales & Service Technical Representative, from Caterpillar Inc. at last Wednesday’s launch.

IMCA is a Dominican Republic-based company, which has been successfully operating in Jamaica for 11 years with a market share of 25-30 per cent. Though it is the exclusive licensed distributor of Caterpillar, its Spanish Town Road-based operations also offer products from popular agriculture equipment manufacturer John Deere as well as other manufacturers of power generators, and ATS and UPS switchgears. In addition, the company supplies various Mobil lubricants.

IMCA commenced operations in Jamaica in 2007 considering the then-inviting market comprising a booming bauxite-mining industry. Though that sector collapsed shortly thereafter, the company is now strategically positioning itself to dominate it when it re-emerges.

“Right now, we see it coming back again. We saw the last BOJ report and that production and investment in the sector are growing, so we’re planning to take advantage of that,” said Gomez. In addition, the company will also be focusing significantly on natural gas for the future to promote more environmentally friendly products that are also cost-effective with higher efficiency and output.

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