GraceKennedy Money Services kicks off education programme
Michelle Allen, CEO of GKMS reads to students in Kingston during the I-PLEDGE launch.
GraceKennedy Money Services (GKMS) on Friday launched the 12th I Promise to Lend Encouragement to Develop Growth in Education (I-PLEDGE) programme.
The Reading Week and Essay Competition, which will start on Tuesday and go until Friday, while the second and activity, the Primary School Debate Competition will begins on May 10 and end on June 12.
The programme, which is being held under the patronage of Lady Allen, will look at the theme, “Winning With Reading” and is aimed at stimulating the minds of children through reading.
During the reading week, children will gather at three locations, with invited guests reading to them. Schools in Surrey will converge at Hope Zoo, those in Middlesex will meet at Konoko Falls and Cornwall students will link up at Jamaica Zoo.
The county winners of the Essay Writing Competition, who will examine the topic, “If I were Prime Minister For A Day” will be awarded at the reading day.
GKMS iPledge launch
Noel Greenland, GKMS’s vice president of marketing and customer experience said, “it is really the continuation of a dream. As a corporate entity, GranceKennedy must find ways to infiltrate the minds of our young people in a positive way and the best way is to encourage them to read.”
“Reading represents the foundation of good life and so in order to become a meaningful citizen, one must first learn to read and we have taken this commitment with a passion,” Greenland said.
Guest speaker at the launch, Children Advocate, Diahann Gordon-Harrison, said her research indicates that the I-PLEDGE programme has been duplicated in the Jamaican diaspora and in a number of different countries.
She said, “this story is one of good news. It is a feel-good story, which has been taking off like wildfire, as the spirit of humanity that lies within all of us, is rekindled and encouraged.”