Monday 16 July, 2018

Global Digital Marketing Summit kicks off

Tourism Minister Edmund Bartlett was among the presenters as the Global Digital Marketing Summit kicked off  on Wednesday. (PHOTOS: Marlon Reid)

Tourism Minister Edmund Bartlett was among the presenters as the Global Digital Marketing Summit kicked off on Wednesday. (PHOTOS: Marlon Reid)

The three-day Global Digital Marketing Summit kicked off at the Courtleigh Auditorium on Wednesday morning, attracting participants from a wide cross-section of the Jamaican business community.

According to Nastassia Morrison of organiser Creative Brands and Concepts, the aim of the event is to enlighten participants on some of the intricacies involved with digital marketing. The opportunity was offered by Texilar Conference from India and the organisers believed that it would shed light on a number of the misconceptions that some in the general population have about the marketing of products using digital technologies, she said.

Nastassia Morrison

Morrison said, "the main objective is for persons to have a full appreciation of what digital marketing is. Some people believe it's just social media, but it is so much more than that.

"It is social media, reputation management, web development, content marketing, there are so many key components to digital marketing that can help us to grow and advance our businesses,” she said, noting that it is a vital tool, especially for MSMEs to grow and leverage their businesses.

Morrison said that the summit was looking to target marketers and individuals who want to get a full understanding of digital marketing including, for example, how to use online videos to reach a specific target market.

Morrison said that leading up to the summit, the response was good, especially on social media.

Global Digital Marketing Summit July 2018

She said, "personally I don't think Jamaica is where it needs to be, where digital is concerned. So there is still some sort of a push back because they don't fully appreciate what the digital industry is and what it brings to the table, but the best thing is that people were interested in learning about it.”

Tourism Minister Edmund Bartlett and Opposition Spokesman on Science and Technology, Phillip Paulwell were among the presenters at the opening ceremony.

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