Tuesday 21 May, 2019

General Accident wins three silver Addy Awards

Paul B. Scott, Chairman at General Accident.

Paul B. Scott, Chairman at General Accident.

Insurance company General Accident received three silver awards from the 57th annual American Advertising Awards (AAA) or Addy Awards in recognition of the seamless execution of their “Undo It” rebranding campaign.

“General Accident is more than just your insurance company. We offer insurance to protect the things that matter most to our clients. I believe we have set the standard for innovation and creativity in the delivery of our insurance coverage,” said Paul B. Scott, Chairman at General Accident.

“This award is a testament of the ingenuity and vision of the team that worked assiduously in securing this award and adds further credibility to our continual efforts to consistently deliver world-class innovative insurance solutions with a dedication to all our customers.”

A highly anticipated annual event, the Addy Awards recognizes and rewards the creative spirit of excellence in the art of advertising by celebrating the work of both professionals and students. The “Undo It” campaign, which was executed and submitted by Advertising and Marketing Ja. Limited (AdMark), received awards in the Sound Design, Integrated Campaign and Branded Content-nonbroadcast categories.

AdMark CEO, Arnold J Foote, recalls working on the General Accident rebranding campaign as an incredibly fun experience.

“It was incredibly fun,” he said. “Firstly, their team is amazing to work with. They trusted us to deliver communication that would speak to insurance without a heavy fear factor. Inevitably, if something happens, they will help restore the norm, as they "Undo It."

The awardees are selected after undergoing a rigorous evaluation and scoring process conducted by a panel of judges, comprising of accomplished advertising and creative professionals. A gold Addy is awarded for the highest level of creative excellence meanwhile, a silver Addy recognizes outstanding and worthy submissions. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

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