Exporting 101: Red Stripe leads peer share for local manufacturers
Ricardo Nuncio (right), Managing Director, Red Stripe speaks with Stephen Dawkins, JMEA Vice President - Export and Logistics Committee at an Export Peer Share hosted by the brewing company.
With global markets developing greater appetites for Jamaican products, local manufacturers are keen on improving capabilities to meet international market demands and take advantage of increasing opportunities.
As part of its continuing drive to support local exporters, the Jamaica Manufacturers and Exporters Association (JMEA) recently partnered with Red Stripe, one of the country’s largest exporters, to host a forum where new and potential exporters could benefit from the beer company’s experience.
“Export is a key driver in our success at Red Stripe and we understand that successfully navigating the processes, both here and in other markets, requires know-how,” said Ricardo Nuncio, Red Stripe’s managing director. “This peer share is, therefore, a really good way to engage those with less experience and empower them with the information they need.”
The session, held as part of the observance of National Exporters Month, covered a range of areas beginning with how to evaluate potential opportunities in external markets; creating a product that not only meets demand but also satisfies quality and other standards; and marketing. Nuncio led a team of subject matter experts who also shared details on things like how to get a product ready for distribution and sale in a foreign market, understanding global trade, and protecting copyright.
Stephen Dawkins, Vice President - Export and Logistics Committee, JMEA commented on the importance of hosting the Peer Share for manufacturers.
“The greater focus we place on this is the greater profit we can reap as a country. This Peer Share hosted by Red Stripe was the perfect opportunity to assist in getting small exporters ready or improve what they have already started as well as maximizing benefits from global trade. Red Stripe has proven credibility and profitability in export, therefore was able to bring to light the value of export, especially to the smaller companies that have not begun exporting.”
In the past year, Red Stripe exported two million cases of product to more than 20 countries.
The company’s managing director said it took years of experience and even some trial and error to get the brewery to this stage as a leader in exports. Nuncio said that by sharing Red Stripe’s wins and setbacks, and hearing of other exporters’ experiences, the beer company could only grow.
“We shouldn’t hold information to ourselves. Growing in the export business can only help everyone. The basket is very big so there is an opportunity for all of us. It is our aim to be a strong exporter, as just another way in which we are brewing a better Jamaica, each case of Red Stripe exported brings us closer to that vision.”