Thursday 2 July, 2020

Exciting changes for ICWI/Jamaica Reach to Recovery Pink Run

Samantha Samuda (left), vice-president, ICWI, shares a word with Yulit Gordon, executive director, Jamaica Cancer Society.

Samantha Samuda (left), vice-president, ICWI, shares a word with Yulit Gordon, executive director, Jamaica Cancer Society.

The ICWI/Jamaica Reach to Recovery Pink Run is announcing a slew of changes to the 18-year-old event. The event is slated for Sunday, October 28, a change from the traditional Saturday.

The location and route of the event are also new with participants now starting the race from Emancipation Park and going a new course that will boost the experience for runners with an improved course.

According to Vice President of ICWI and Chairperson of the Pink Run Samantha Samuda, the rapid growth of the event over the past few years resulted in the decision to make adjustments to the date and location.

“Last year we nearly doubled the number of participants compared to our 2016 staging as Jamaicans responded with resounding effect to our plea to join the fight against breast cancer, therefore, we had to change the location of the race start as we have outgrown our previous location and anticipate further growth. We chose to switch to a Sunday as a response to feedback where a lot of corporations indicated an inability to send a group due to the operation of their business on a Sunday,” Samuda.

The company has donated $1.5 million towards the event.

Registration is now open online for individuals and teams ICWI/Jamaica Reach to Recovery Pink Run 5K. Individual registration is $1,500 and team registration is $1,200 per person for teams consisting of 50 or more persons. Individuals can also register for the premium package at $3,200 which includes an official Pink Run shirt and complimentary post-race breakfast.

ICWI/Jamaica Reach to Recovery Pink Run launch

See more photos from the launch in the slider. 

The event’s chairperson is encouraging running groups, school groups, families and fun lovers to register for a day of competition and camaraderie that is themed “Tutus and Tall Socks. Colour Edition”.

Jamaica Reach to Recovery is an affiliate of the Jamaica Cancer Society that offers emotional psychological and financial support to breast cancer survivors. The organization consists of volunteers who are breast cancer survivors.

Chairperson of Jamaica Reach to Recovery Carolind Graham voiced her appreciation for the overwhelming response of Jamaicans to the event’s rally for support in increasing awareness about breast cancer and raising funds for persons affected by the disease.

“We were grateful to see the level of support from all corners of Jamaica last year as we each person’s supported touched the life of someone in an unforgettable way. This run is critical as a fundraiser for Reach To Recovery as it facilitates women who need assistance with the costs of crucial diagnostic tests and treatments. The ICWI Pink Run also emphasizes the need for regular screenings as early diagnosis is a big part of successful treatment so essentially the event saves the lives in many ways,” she said.

According to Graham persons affected by breast cancer typically face costs over a million dollars from their diagnosis and their subsequent treatment.  

The ICWI/Reach to Recovery Pink Run, pink is the colour associated with breast cancer worldwide, is a themed 5K Run/Walk. Individuals and groups are encouraged to showcase their creativity with their outfits as there will be prizes for the best-dressed team and best-dressed individual.

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