Dream Weekend gets transport boost
Jason McNeish, deputy general manager at JAA.
Dream Weekend patrons have a great new option to travel to Negril, following the Jamaica Automobile Association’s (JAA) signing on as its official mobility partner, Carlos Phillpotts, marketing director of Dream Entertainment announced recently.
“With more than 30,000 patrons expected, the majority from overseas,” Phillpotts said, “providing safe and reliable transportation is a primary consideration.” Dream Weekend is an annual Caribbean music festival, which is held in Negril from August 2-6.
“The goal of having a mobility partner is to ensure one reliable, safe and secure transportation source for our patrons,” the marketing director said. “With many of our patrons coming from overseas, transportation is a major issue, hence it's great to be able to offer them services such as airport shuttles, group transfers and chauffeur service.”
The festival was developed in 2009 when a coalition of entertainment promoters coordinated a series of fiestas in Negril for the Emancipation/Independence celebration. That group was formalised as Dream Entertainment.
“Having an official mobility partner makes coming to Jamaica for Dream Weekend much more appealing,” Phillpotts said. “Partnering with JAA to provide transportation eliminates a lot of the guesswork for patrons who want to find their way around safely. “
Jason McNeish, deputy general manager, JAA, said: “Dream Weekend has built a reputation as the Caribbean's largest party festival, therefore, we are pleased to sign on as their mobility partner.”
The largest motoring club in Jamaica, the JAA serves as a lobby group to promote road safety while providing essential services for its more than 30,000 members.
“We know that patrons want to have fun at this music festival, and they can do so in comfort and safety by leaving the driving to us,” Mr McNeish said. “We had an excellent partnership with Dream Entertainment serving the Xodus patrons at Carnival recently, and we are looking forward to serving patrons of the Dream.”
To book the JAA’s services, patrons can simply visit the company’s website at www.calljaa.com. They can also book at booths set up inside the arrival lounge of the Sangster International Airport in Montego Bay, St James.