Ding Dong, Spice partner in Labour Day community outreach
(From left) GraceKennedy's Ricardo Smith, J Wray and Nephew's Marsha Lumley and entertainer Ding Dong touch elbows while posing for the camera during an outreach project in Nannyville on Labour Day.
Dancehall heavyweights Ding Dong and Spice have partnered with Magnum Tonic Wine, J Wray and Nephew (JWN) Foundation and Grace Foods to execute outreach programmes in the communities from where the entertainers hail.
The dual-location initiative, valued at $3 million, started in Nannyville, Kingston on Labour Day, with Braeton in Portmore to benefit later this week.
“The Magnum Tonic Wine team is well aware that many of the communities that support our brand and the wider dancehall culture and industry, are facing monetary challenges brought on by the ongoing COVID-19 pandemic. With that in mind, we were elated when our brand ambassadors Ding Dong and Spice brought to us the idea of partnering to give back with care packages to the communities they hail from and are still involved in," Marsha Lumley, Marketing Director at J Wray and Nephew, explained in a press release.
"We’d like to thank Grace Foods for contributing tremendously through the provision of essential foodstuffs, and the JWN Foundation for adding well needed hand sanitizers to the care packages,” she added.
From both communities this week, an accumulated count of over 450 residents would have benefitted from tailored care packages that also includes other necessities, the release stated.
“As a company proud of our Jamaican DNA, we find it imperative to always support our people in both the times of certainty and uncertainty globally. With Ding Dong also being a brand ambassador of our own, and having respect for Spice’s immense contribution to dancehall culture, we were thrilled to assist their community members with essential food items provided, alongside the packaging and delivery of these care packages. We are more than happy with this partnership with Magnum Tonic Wine and the JWN Foundation,” said Ricardo Smith, GraceKennedy's Channel Programmes and Promotions Manager
The initiative was also supported by Doorway Express courier service and Nannyville Community Organization that facilitated the collection of names and delivery of care packages free of charge.
“Giving back is something that we all have to do, a my place this, from you say Ding Dong you say Nannyville. It’s a real joy to be able to do this with Magnum, Grace, Doorway Express and the Community Organization,” Ding Dong said.
Both Ding Dong and Spice serve as Magnum Tonic Wine Brand Ambassadors for the Caribbean region, and were recognised ceremonially by the brand last year as the “King of Dance” and the “Queen of Dancehall” respectively.