Tuesday 16 July, 2019

Ding Dong, Shenseea endorse Pepsi's empowerment campaign

Ding Dong, Shenseea, and Desha Ravers lead a group of influential Jamaicans helping to spread Pepsi's youth empowerment message.

Ding Dong, Shenseea, and Desha Ravers lead a group of influential Jamaicans helping to spread Pepsi's youth empowerment message.

Pepsi-Cola Jamaica, kicked off its 2019 corporate social responsibility (CSR) campaign at the Chillin Restaurant at Hope Zoo, with a launch party featuring performances from recording artistes Ding Dong, Shenseea and Teejay.

The campaign, dubbed “JAMA I CAN” [Jamaica I can], will see the local manufacturers of Pepsi, work with government agencies to help develop youth in the areas of arts and culture, tourism, sports, environment and community development

Minister of State for Education, Youth and Culture Alando Terrelonge (centre) joined Pepsi executives and  Pepsi I Can ambassadors from left: DJ Nico, Natalia Pamich, Pepsi Cola regional Brand Manager; Shenseea, Pepsi-Cola Jamaica Brand Manager, Elizabeth Allen, Ding Dong, Desha Resha and One Romone at the launch of Peps Jamaica's CSR initiatives last Thursday.

“I can”, according to Pepsi Cola regional Brand Manager Natalia Pamich “represents the two most encouraging words of the English language.”

Pamich said the company, “hopes to empower young persons across the island to believe in themselves and free themselves from whatever is preventing them from reaching their true potential.”

Pepsi brought together influential local figures for a music video to help spread the “JAMA I CAN” message. Featured in the video are Olympian Alia Atkinson; recording artistes Ding Dong and Shenseea, dancer Desha Ravers; DJ Nico; visual artist Nicholas Anglin, fashion blogger and entrepreneur Tanaania Tracey, and comedian One Romone.

Dancehall artiste Teejay gave a surprise performance at the Pepsi I Can launch. Sharing the stage with him is fellow Romiech Entertainment artiste Shenseea.

Pepsi-Cola Jamaica Brand Manager, Elizabeth Allen said the company hopes to see the “JAMA I CAN” message embraced as a national song of celebration of pride.

“We are sure that “JAMA I CAN” will help motivate young Jamaicans to achieve their goals,” Allen said.

The JAMA I CAN song was officially released on the local airwaves on February 22, which was observed as Jamaica Day, and follows the steps of Pepsi’s international recently unveiled tagline, “For the love of it".

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