Tuesday 24 November, 2020

Dillgin cranks up promotion of 'My Life'

Dillgin

Dillgin

Reggae artiste Dillgin is overjoyed at the response in the streets to his grimy soulful dancehall single, ‘My Life’, which was released on the Chase Mills Records/Wall Streetz Records labels late last year.

“The momentum ah build cause the song ah show up on the playlists of IRIE, ZIP, Suncity Radio. And now, with the country opening up back again, we will start aggressively promoting again in the streets, Weddy Weddy, All Star Thursdays, everywhere,” Dillgin said.

The single has been popping up on the playlists of a number of ethnic radio stations from California to France and he has been getting an advance buzz among street selectors and mixtape deejays in Jamaica.

He explained that 'My Life' was inspired by people who go through hard times and prevail.

"Most Jamaican people still a praise God and a give thanks because dem survive and dem happy. This song is about joy and survival, it was not based on the whole corona thing, but because me always a make song weh speak to times like these, it just happens that it's suitable. Claude Mills gave me the riddim last year and the riddim just connect with me, and mi make it about my life, my journey, my pilgrimage, you can play this song anywhere for anybody; young and old," he said.

A dynamic stage performer, and aggressive marketer, Dillgin felt that the COVID-19 pandemic slowed down the momentum of the song at a key moment in its promotion. 

"The street was giving me the break with the song already because it was relatable. The whole coronavirus thing came up and kinda slowed down street promotion, but it opened another door for the song in terms of airplay," he said.

 "The radio stations all over the world a play the song right now, plus it's out on all streaming platforms so people can access it. And due to the situation and what is going on right now with everybody being home, the song has been playing a lot. I can see the numbers and it's really been going on good. The bloggers dem tune in and the Internet a gwaan. We using everything to promote the song and keep it in rotation as long as possible."
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As a producer, Dillgin has worked with the likes of Capleton, Beenie Man and Sizzla. He is now looking to cement his place in music even further by pursuing a solo career.

"I've been in the music business for a long time as a producer, working with different artistes, and this is the song weh me really think a guh do it for me as an artiste," he said. "This song has been doing very good from it come out, and me know it very special. So it's gonna do great things for me. I'm a man who loves the music, and I've been staying in my lane and doing things how I know how to do it. I'm always working."

Last year, Dillgin, backed by his Million Miles band, launched his debut album at the Kingston 10 Sports Bar and Grill. Dillgin performed several of the songs from his reggae-fusion album, ‘Go for the Money Tree’.

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