Digicel launches 'Destination Data' drive with Free Data Nights
Morin... We’ve been listening to customers and have been busy making the changes that they have told us they want.
Ringing in 2018 early and signalling its intent to become the “go-to place” for all things data, Digicel Jamaica on Wednesday announced its “Destination Data” drive. And with it comes a load of benefits for customers to ensure they can surf, stream and share to their heart’s content.
Based entirely on customer feedback and calls for simplified offerings, transparent charging and lots of freebies, Digicel’s Destination Data drive sees everyone being invited to come to the data party, the company said in a news release.
Joining Digicel’s existing stable of data offerings like Quick Pick bundles and Rollover Data, Digicel is unveiling an introductory offer of Free Data Nights between Wednesday the 20th and Saturday the 30th of December, where all customers get one GB of data for free to use each night between 11pm and 6am, simply with a couple of taps of the My Digicel app. From January 2018 Data Nights will become a permanent fixture of the line-up with a super amazing price per night for that lovely one GB of 4G/LTE data.
And to ensure that customers’ data lasts longer, Digicel has also taken an axe to out-of-bundle charges by reducing the per MB out-of-bundle price from JA$50 to JA$20 – a massive 60 per cent cut – making it the lowest rate in the market by far.
Justin Morin, CEO of Digicel Jamaica, said in a press release: “We’ve been listening to customers and have been busy making the changes that they have told us they want. We want to continually give them reasons to believe in us. We started with the Free Gift of 100 MBs and 60 minutes for all prepaid customers and now we’re taking it to the max.”
He added: “By simplifying the way we offer and charge for data services and surprising our customers with cool offers, we’re putting customers in control of their communications experience and positioning ourselves as the ‘go-to’ place for data. Thanks to our Destination Data drive, now every day is data day at Digicel. And with Free Data Nights, customers simply need to get the app and get the GB to enter data heaven.”