Deaf Can heeds coffee call, grows business
The coffee brewing business currently employs three graduates of the CCCD and is training 20 students.
Deaf Can has been selling coffee-based hot and cold beverages at various events and businesses since 2015.
The group first started brewing from a café at CCCD’s Cassia Park Road campus, but was able to expand through funding from the Digicel Foundation.
Assistant Manager Fabian Jackson said it was quite nerve wracking for the group to face the hearing community but they have since overcome their fears.
“We didn’t know how to bridge the communication gap but we overcame those challenges, and gained self-confidence,” he said, noting that Deaf Can has been able to purchase more coffee-making equipment to boost production.
After receiving a positive reception at the events, Jackson said Deaf Can hasmost rcently been providing the barista service at Café Nita and Bookophilia in Kingston.
Speaking with Loop Jamaica on Wednesday morning from Digicel’s Ocean Boulevard office in Kingston, Jackson said Deaf Can hopes to empower more members of the deaf community not just locally but globally.
Deaf Can was brewing coffee earlier today at the telecoms office on the invitation of the Digicel Foundation.
Deaf took the opportunity to feature a new coffee energy drink which was conceptualised by grade nine and ten students at the Christian Centre for Deaf.
“The students came up with the idea and actually entered a pitch competition where they placed second against other students from regular schools,” Jackson shared.
“They did their own marketing and sampling of the product,” he added.
Deaf Can had its early beginnings when a group of boys from the school went to a coffee farm in St Elizabeth, where they became inspired by the work of a deaf farmer.
“A lot of boys spoke about not feeling good about themselves but then they saw this deaf man who had a farm, who was roasting his own coffee and selling it,” Jackson shared.
See photos of Deaf Can in the slider.