Wednesday 13 November, 2019

Curvy Diva signs 'multi-million dollar' deal with Konka Energy Drink

(From left) Andrew Ellis, Konka brand manager does a quick product detailing with newly minted Konka Brand Ambassador Yanique "Curvy Diva" Barrett after the official signing held at the LASCO Distributors Red Hills Road Facilities on Wednesday, November 7. Sharing in the moment are Peter Mark Chin, deputy executive chairman of LASCO Affiliated Companies and managing director of LASCO Distributors and Lascelles Chin, executive chairman of LASCO Affiliated Companies.

(From left) Andrew Ellis, Konka brand manager does a quick product detailing with newly minted Konka Brand Ambassador Yanique "Curvy Diva" Barrett after the official signing held at the LASCO Distributors Red Hills Road Facilities on Wednesday, November 7. Sharing in the moment are Peter Mark Chin, deputy executive chairman of LASCO Affiliated Companies and managing director of LASCO Distributors and Lascelles Chin, executive chairman of LASCO Affiliated Companies.

Konka Energy Drink has announced a multi-million dollar deal with media personality and recording artiste, Yanique “Curvy Diva” Barrett, that will see the popular public figure act become the face of the brand.

The deal was inked on Wednesday November 7, 2018, according to a news release. 

Barrett expressed excitement over the 16-month deal which will reportedly see her immediately assuming her duties as brand ambassador through a recruitment drive to develop an all-female promotional team to be known as ‘Konka Army’.

“I'm excited to ‘Konka’ the road with the team, we have major plans for parties during the Christmas season and we are going to be a part of carnival next year, but right now the ‘Konka Army’ is gearing up to take on the streets. I can’t wait to start auditioning the girls. They will have to bring energy, energy and more energy, plus, we have some on-fire social media promotions,” noted Barrett.

Andrew Ellis, brand manager for Konka Energy Drink, explained that the deal with 'Curvy Diva' was not only exciting, but fits perfectly with the brand’s objectives.

“The similarities between our brand and the Curvy Diva are just perfectly aligned. Visually, we want this brand to be the sexiest drink on the market and the Curvy Diva is the quintessential choice for us. We have already seen her growth in the industry as a new artiste in the industry. As a new energy drink on the Jamaican landscape, we also look to carve a successful path for our brand. We are ready to Konka,” Ellis stated.

The LASCO manufactured and distributed energy drink was launched in March 2018, steadily making inroads in the highly competitive energy drink market. The non-alcoholic beverage is manufactured in Jamaica and is positioned as a great tasting and economically priced alternative.

“The Konka Energy Drink brand is exciting and fresh; and that really drew me in. I see myself as conquering challenges and barriers, so this really resonates with me. The newness of the product really has me very excited also; I can really put my stamp on it. The bonus for me too is Konka really does taste good,” said an animated Barrett.

With this deal now underway, the 'Curvy Diva' will also be launching her Sisters Uplifting Sisters Charity which includes scholarship and school feeding programmes in her home community of Maxfield Avenue in Kingston.  The school feeding programme will also incorporate other brands under the LASCO Distributors umbrella.

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