Wednesday 8 July, 2020

COVID-19: Sagicor Bank inspires hope with ‘Brighter future’ campaign

Kaleb Robinson shows his painted shooting star affixed to the front door at his home, as he participates in the Sagicor Bank Brighter Future campaign to inspire hope amidst the COVID-19 pandemic.

Kaleb Robinson shows his painted shooting star affixed to the front door at his home, as he participates in the Sagicor Bank Brighter Future campaign to inspire hope amidst the COVID-19 pandemic.

In celebration of Child’s Month, Sagicor Bank is inspiring hope among children through its new campaign which encourages young Jamaicans to draw or paint pictures of a shooting star – a symbol of good fortune and better days ahead – and paste them on their front doors at home.

The initiative – called the Brighter Future campaign – is a local adaptation of the global trend wherein children in quarantine due to COVID-19, have been painting rainbows and posting them in their windows to cheer up their countrymen.

In an effort to spread hope locally, Sagicor Bank is encouraging children between the ages two and 17 to help brighten someone’s day as persons find various ways to cope with the measures implemented as a result of the health pandemic.

To participate, the children are being asked to take a photo of the completed artwork and post it to their or their parents’ social media pages, tagging the financial institution’s social pages at SagicorJa on Instagram and Sagicor Group Jamaica on Facebook. Children are also to use the identifier #BrighterFutureJa when posting the photo.

Sagicor Bank will also gift the first 100 children to post their pictures with a Star Savers account – the institution’s deposit account for children – with $2,500 credited.

A completed application form to open a Star Savers account must also be submitted via the Sagicor website for eligibility.

Chorvelle Johnson Cunningham, Sagicor Bank CEO, noted that the campaign is meant to engender the spirit of camaraderie and hope across the island as Jamaicans navigate the effects of the health pandemic.

“In light of the closure of schools, we want to engage our children, giving them an avenue to express themselves and inspire hope as we look to the future,” she stated. 

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