Wednesday 20 November, 2019

Corporate hotels signal support for Top Events

Carolyn McDonald-Riley, Director of the Tourism Linkages Network & Koen Hietbrink, General Manager of AC Hotel Kingston at the AC Hotel Kingston.

Carolyn McDonald-Riley, Director of the Tourism Linkages Network & Koen Hietbrink, General Manager of AC Hotel Kingston at the AC Hotel Kingston.

Five corporate hotels have signed up for the Ministry of Tourism’s Top Events Jamaica initiative, designed to promote the best events on the island.  

Top Events, which is being spearheaded by the Tourism Linkages Council hosted its first session, with R Hotel, Spanish Court, Hotel Four Seasons, Terra Nova and the AC Marriott Hotel all signing up to become a part of the initiative. 

"Hotels form the backbone of Jamaica’s tourism industry, which is why we thought it essential to include them as partners in the Top Events Jamaica Initiative," said Dr Carey Wallace, Executive Director of the Tourism Enhancement Fund.

Major hotels in Jamaica signing on with Top Events Jamaica recently at the Tourism Enhancement Fund's (TEF) office.

Wallace's sentiments were echoed by Tourism Linkages Network Director, Carolyn McDonald-Riley, who noted that any initiative designed to bring greater visibility to Jamaica’s tourism offerings must include hotels.

“They are one of the most important players in Jamaica’s tourism industry and Top Events was designed in a way that hotels of all sizes can benefit from the initiative. Some of Kingston’s most notable hotels have signed on to the initiative, which I believe should serve as a signal to the industry that this initiative is not one to be ignored,” she said. 

Officially launched on April 17 by Tourism Minister, Edmund Bartlett, Top Events Jamaica highlights events in the areas of entertainment, sports, shopping, health and wellness, conferences and food. This is done through close partnerships with hoteliers, promoters, airports, local attractions, transportation providers, restaurants, Airbnb hosts, as well as tour operators. 

The initiative will also harness the power of technology through social media, a user-friendly mobile app and a microsite. 

Top Events will be engaging hoteliers of all sizes with the aim of achieving greater inclusivity in the industry and create a more equitable distribution of the earnings from tourism. 

Further, Top Events will be conducting training sessions with concierge staff to better sensitize them on the initiative, as well as teach them how to utilise the website and mobile app and direct guest inquiries. 

Hotels are also being provided with monthly event flyers and other events promotional material while offering occasional event ticket giveaways for guests.

Feedback from guests using the platform will then be used to help further improve the initiative.

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