Thursday 9 July, 2020

CoolMarket empowers with ConnectEcomm conference

Trends expert, Daniel Levine giving insights on how to use trends to locate target audience for businesses.

Trends expert, Daniel Levine giving insights on how to use trends to locate target audience for businesses.

CoolMarket’s ConnectEcomm conference delivered on its promise to be among the biggest digital corporate events of 2019, with over 150 persons flocking to the Jamaica Pegasus hotel for the function on Wednesday, October 23.

Attendees were treated to speeches from both local and international digital experts.

Minister of Science, Energy and Technology, Fayval Williams, lead with a powerful introductory speech entitled Jamaica's Digital Journey – Yesterday, Today and Tomorrow.

Accompanied by her download speed difference presentation, she urged tech leaders Digicel and Flow to relentlessly penetrate the spaces of Jamaicans to increase the reach of internet across the island.

“If we accept that electricity is that basic infrastructure that every economy needs to grow…then it's not a far stretch to think of true broadband, digital connectivity as a basic requirement for every Jamaican,” she emphasised.

The event featured an insightful presentation from international trends expert, Daniel Levine, who gave tips on how to ideally locate business target audiences using free and cost effective analytical tools.

Successful Amazon online retailer, Barrington McIntosh, took things up a notch as he inspired entrepreneurs to invest heavily in the idea of placing their business online and noted the benefits of starting with the Coolmarket team.

The day further developed with presentations from Scott Wilson who provided tips and tricks to zero-in on trends and how to establish a successful business within a profitable sphere.

Socially Sorted, Donna Moritz, connected in all the way from Australia to assist the non-professional graphic designers and the do-it-yourselfers on simple apps that can be readily accessed to assist with ensuring that their brand leaves a lasting visual impression.

Though all were empowered and inspired to continue or begin their digital journey, Deputy Superintendent Warren Williams provided details regarding how to navigate the internet of things, digital safety and encourage us all to be digitally safe as we entered this 5th industrial revolution.

As the daylong event concluded, managing director of CoolMarket, Vivienne Reynolds, highlighted that “this is the first time for CoolMarket that we are doing anything like this so it is a conference with a difference and the works are already underway for another seminar next year!”

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