Thursday 22 February, 2018

Colleen Hall carves out space in app market with Jamaican emojis

Colleen Hall used her inventiveness to start Jamoji App LLC, an emoji and lifestyle keyboard mobile application of Jamaican culture.

Colleen Hall used her inventiveness to start Jamoji App LLC, an emoji and lifestyle keyboard mobile application of Jamaican culture.

Colleen Hall may have left Jamaica as a child, but she’s very much an advocate of brand Jamaica.

She has used her inventiveness to start Jamoji App LLC, an emoji and lifestyle keyboard mobile application of Jamaican culture.

Hall first got the idea to start Jamoji from a whatsapp conversation with one of her cousins.

Realizing that the app lacked Jamaican emojis, the cousins decided to create emoticons that represent how Jamaicans speak and express themselves.

Moreover, Hall knew there was a market for it, having seen other emoji apps from celebrities like Kim Kardashian and Amber Rose.

“I thought if this is a trend, Jamaica is going to come into the market at any time. And we should be the ones doing it,” said the former Bridgeport Primary School student.

Hall, now a resident of Boston, collaborated with family and friends to launch the app and design the emojis. She even left the financial sector to focus on developing Jamoji.

Jamoji currently has 300 emoticons, including local phrases, fruits, foods, places, and smileys among others.

“We Jamaicans are very particular and I didn’t want the app to look like everything manufactured overseas in brand Jamaica.  I wanted it to look like someone born and bred here, who can relate to it,” Hall told Young People in Business.

Check out the video edited by Richard Baker for more.