Friday 7 August, 2020

Christmas in July goes virtual in 10 days

The Christmas in July tradeshow is slated for July 23. (Photos: JIS)

The Christmas in July tradeshow is slated for July 23. (Photos: JIS)

Despite the current social distancing and gathering challenges, Christmas in July is back for its annual staging.

The annual trade show, orchestrated by the Tourism Linkages Network of the Ministry of Tourism, is going virtual.

In prior years, thousands would flock to the expo in search of souvenirs, art, fashion, accessories, beauty products, lifestyle and home goods – all made locally.

And, though the world may be on pause, Brand Jamaica isn’t.

On July 23, viewers can tune in to watch the two-hour live stream from the Jamaica Pegasus starting at 2 pm. 

Only a small number of people will be present at the venue.

Media personalities Emprezz Golding and Christopher ‘Johnny’ Daley are slated to host the show, which, will be streamed on the social media pages of all the partner entities.

But, how will customers purchase? In December at the official staging of the trade show.

‘The concept of Christmas in July rests on providing local artisans with the opportunity to showcase their work, and for patrons to look, place an order,’ so that shopping can take place at a date to be announced in December.

This is the first virtual show; another first is adding a fashion component. A live fashion show will take place during the presentations of the Brand Jamaica wares.

‘It’s a well-packaged, virtual catalogue with a difference,’ Tourism Linkages Network Director Carolyn McDonald-Riley assured Loop Lifestyle.

McDonald-Riley also confirmed that within the next two months, an e-copy of the Christmas in July catalogue will be available to the public on partners’ websites and that subsequently, some tangible copies will be available in their offices.

Both will contain the complete item listing, buyer information, and photographs of the products available.


Over three days of deliberation (July 7-9), representatives from the partnering bodies formed an assessment panel that decided on the final 183 candidates whose wares will be on display in December.

The partners of the network include the Ministry of Tourism, Jamaica Business Development Corporation (JBDC), Jamaica Promotions Corporation (Jampro), Jamaica Intellectual and Property Office (JIPO), Bureau of Standards, the Jamaica Manufacturers and Exporters Association (JMEA), and Jamaica Hotel and Tourist Association (JHTA)

Christmas in July seeks to provide Jamaican producers of corporate gifts and souvenir products with the opportunity to access a key market segment while adding uniqueness and creativity to product offerings.

The annual expo is hosted by the Tourism Linkages Network of the Ministry of Tourism, in partnership with the JBDC, JMEA, JAMPRO and JHTA.

Get the latest local and international news straight to your mobile phone for free: