Monday 28 September, 2020

Cheers to International Beer Day!

Drink up, but do so responsibly on International Beer Day. (Photo: Contributed)

Drink up, but do so responsibly on International Beer Day. (Photo: Contributed)

Every year, on the first Friday in August, beer lovers, the world over gather at watering holes all across the globe to celebrate International Beer Day.

The goal is total enjoyment of beer and often includes lauding those involved in making and serving beer.

Originating in Santa Cruz, California in 2007, International Beer Day festivities include a day of beer encouragement – the aim for patrons to try new flavours of beer as they celebrate.

Happy International Beer Day!

Thirteen years later, International Beer Day is celebrated in 50 countries on six continents, where a plethora of brews bring people together.

With brew styles ranging from lager, pale ale and stout, beer lovers are encouraged to celebrate the day by stepping out of their comfort zone, while doing so responsibly.

Bars across the world create excitement on the day with activities including Happy Hours, Beer and food pairings, and trivia nights – intended to enhance the celebration of the popular beverage.

In Jamaica, consumers are exposed to an array of local brews and flavors.

Industry leaders Red Stripe provide beer lovers with variants such as the original iconic stubby, Red Stripe Light and Red Stripe Flavors.

The innovative Red Stripe flavors: Sorrel, Melon and Lemon Paradise create unmatched flavor experiences that have long captivated consumers.

This year, for International Beer Day, the brand will be giving back to beer lovers with a special gift.

‘For us, every day is Beer Day but we want to ensure that Jamaicans have the opportunity to ride the ‘Emancipendence’ wave and join the global celebrations with their first drink on us,’ said Red Stripe Brand Manager Jodi Hylton.

‘As the national beer, we want Jamaicans to celebrate Jamaica 58 with a cold Red Stripe among friends.’

Consumers can enjoy this first drink on us at 100 participating locations, and as always, we encourage them to enjoy Red Stripe responsibly.

Even if you are enjoying at home, you can socialise responsibly and raise a toast to our island home.’

The beer brand that is as Jamaican as reggae music and Dunn’s River Falls, is celebrating 92 years since it was first brewed in Jamaica.

Hylton believes Red Stripe represents Jamaican pride in a bottle and is a perfect fit for national holidays and enjoyment with others.

‘Cheers to Jamaica 58 and every Jamaican who stands up for our culture and the amazing contributions we have made to the world.’

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