Tuesday 27 October, 2020

Celebrity Stylist Kristia Franklin heads south for a girl’s trip

Stylist Kristia Franklin switches from wrap dress to jumpsuit as she explores Turtles' Nest Villa in Treasure Beach, St Elizabeth. (Photos: Contributed)

Stylist Kristia Franklin switches from wrap dress to jumpsuit as she explores Turtles' Nest Villa in Treasure Beach, St Elizabeth. (Photos: Contributed)

Jamaican celeb stylist Kristia Franklin has partnered with Gaelle Cosmetics and recently went down south for a staycation girls' trip.

The destination: Turtles’ Nest Villa in Treasure Beach, St Elizabeth.

‘Since COVID-19, I haven’t been able to do my usual international travel. I’ve gotten so accustomed to flying to LA and New York ever so often to shop for my clients.’

A girls' trip with Gaelle Cosmetics

Now, tourism is the lifeblood of Jamaica and since the pandemic created a huge dent in the hospitality industry, villas are finding creative ways to encourage locals to visit with staycation discounts.

Franklin encouraged a partnership with Gaelle Cosmetics – a make-up brand that she swears by – and Love Not Likes – a platform for influencers and creative productivity. The rest was orchestrated by Love Not Likes principal Kesi Gardner.

The game plan was to make it a bloggers' trip with an all-female cast, who’d record pics and video content and share them with their social media followers.

Getting dolled up, selecting lippies, and taking pics for the gram, was, the easier task. 

The fabulous South Coast private beach and views were the perfect backdrop! ‘Funnily enough,’ Franklin says, ‘I’d never been to Treasure Beach, so it seemed like the perfect idea’.

Turtles’ Nest is a luxury three-bedroom villa which has welcomed high profile occupants including Prime Minister Andrew Holness.

It has a minimalist LA aesthetic of clean lines and low-fuss accents; it's decked out with a mezzanine, private saltwater pool and a thatched-roof gazebo deck with a breath-taking panoramic view of the Caribbean Sea.

An overnighter at Turtle’s Nest will cost you US$400/night; there is also a cottage annexe on that’s available for only US$50/night.

Turtle's Nest owner, Lucy Atherton, who’s based in the UK, shared that the secluded spot is a favourite for out-of-towners.

‘Kingstonians like to come here because it’s very quiet and private, which is why Treasure Beach has always been a bit of a celebrity haunt.’

‘We’re booked out until October, so we’ve been very fortunate during this season to have our Jamaican patrons enjoy the space as well.’

‘Jamaicans, in general, are currently rediscovering a love for beautiful Jamaica, at a time when it’s very difficult to travel abroad, and the south coast is benefiting from this.’

Using influencers and bloggers has helped several local villas connect with a new clientele – especially those that typically opt for all-inclusive stays. 

The hospitality industry is reaping the results from partnerships with influencers who, in turn, share their adventure with their followers on social media.

The audience is typically committed and interested in learning about what they’re doing, anyway.

But, by way of micro-influencing, entrepreneurs see an opportunity to ramp up marketing and introduce their business to other demographics and sectors.

On the partnership with Gaelle, ‘I wear Gaelle Cosmetics lippies all the time, and I love that the lipstick is long-lasting and won’t come off, even when swimming in the pool!’ Franklin told Loop Lifestyle.

And on the topic of beauty, Gaelle Cosmetics partnership was simply to celebrate women doing women things on an all-girls getaway.

Gaelle Cosmetics principal Safyie Reid confirms it’s a #GaelleGoddazSummer for all.

So, to promote the Gaelle Cosmetics products, varying women will be selected at random and gifted lipsticks to showcase, via social media, their popping make-up looks.

‘We want everyone to have a #GaelleGoodazSummer.’ The promotion is also available to international customers, who can purchase their Gaelle goodies here.

‘Even though masks are mandatory, women are still dressing up for date night or even to lounge by the pool. Our matte lipsticks are long-lasting and won’t come off easily under a mask.’

‘With COVID-19, we were concerned that customers weren’t interested in purchasing makeup, but reports show the beauty industry is doing quite well, partly due to online shopping,’ Reid confirmed.

Accommodations? Check! Glam? Check! But, what’s a staycay without wholesome fare?

The Kesi Gardner-ran ‘Love Not Likes’ creative agency coordinated the getaway and provided all the amenities for the stay, including scrumptious nosh from the varying participants.

Home-cooked meals were just the tip of the iceberg, as the plant-based caterers at The Plantry provided healthy snack options that included a platter of garden vegetables served with hummus.

For dessert, the ladies enjoyed CBD-infused rainbow coloured sorbet, described as ‘heaven on ice’.

The alcohol beverage of choice was sweet Martini & Rossi Rosé distributed by CPJ. And, the ladies did not leave empty-handed, either; pink goodie bags filled with candy, and several Gaelle Cosmetics lipsticks were prepped and ready to go.

Follow fashion stylist Kristia Franklin on Instagram @myrepeatoffender. Purchase Gaelle Cosmetics matte and lip glosses at local beauty haunts or online at www.gaellecosmetics.com. To book a night at Turtles’ Nest, head over to www.turtlesnestja.com

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