Thursday 14 December, 2017

Broadcasters must embrace peer-to-peer generated content - Corrigan

Trend Media CEO, Aileen Corrigan addresses audience members during a panel discussion  at the Commonwealth Digital Broadcasting Caribbean Forum at the Knutsford Court Hotel in Kingston. (PHOTO: Marlon Reid)

Trend Media CEO, Aileen Corrigan addresses audience members during a panel discussion at the Commonwealth Digital Broadcasting Caribbean Forum at the Knutsford Court Hotel in Kingston. (PHOTO: Marlon Reid)

Trend Media CEO, Aileen Corrigan, is urging broadcasters to embrace peer-to-peer generated content, to ensure that they keep up with the next generation and remain valuable to their customers.

According to Corrigan, speaking at the Commonwealth Digital Broadcasting Caribbean Forum at the Knutsford Court Hotel on Wednesday, the industry is increasingly being defined by a generation that is producing content themselves.

“It’s not what we produce as corporate world, they produce it themselves,” Corrigan explained, noting that “If you look at some of the biggest sponsorships in the world – it’s 15-year-olds in front of their video cameras at home doing their own television shows.”

She added, “more and more it is going to be the peer-to-peer generated content that’s going to drive the way that it’s going to go. It is about making sure that we continually evolve. What’s new today, is completely old tomorrow.”

Corrigan explained that, in the past, family members would sit and watch television together. Now, she said, Generation Z wants personalised material for themselves.

“Unfortunately, the next generation is coming quick and so as broadcasters and content creators, I urge everyone to jump on it, because no matter what, it is going to change and it’s coming fast and our Gen Zs and our Alpha generation are defining that industry for us,” Corrigan said.

“If you are not providing it to them, they are switching that channel, they are changing the device, they are changing the content.”

Watch the video below.