Tuesday 20 November, 2018

Big clients buying into advertising solution from young entrepreneurs

It’s been a little over two years since Larren Peart formed research and data intelligence company, Blue Dot Media, with schoolmate Andre Burnett.

It’s been a little over two years since Larren Peart formed research and data intelligence company, Blue Dot Media, with schoolmate Andre Burnett.

Larren Peart made a huge gamble leaving his job as a manager at a well-established, local IT company to venture into his own business.

He was employed at the local IT company as a 16 year-old graduate of Munro College, then moved up the ranks and left after 13 years.

He had no previous work experience, no university degree and was weary of the future ahead.

Still, he knew he was on to something big.

“It took me quite some time to muster up the courage to hand in my resignation letter. And when I did, I bawled and my manager cried also,” Peart said.

It has so far paid off, with greater returns to come.

It’s been a little over two years since Peart formed research and data intelligence company, Blue Dot Media, with schoolmate Andre Burnett.

Blue Dot uses biometric technology that tracks eye movement and monitors emotional responses to various stimuli or questions being asked. This way, marketers can understand and target their buyers' subconscious mind.

“We think of ourselves as a disruptive provider of advertising solutions,” he said.

Since launching, Blue Dot has secured several contracts with major local businesses, including the National Commercial Bank, and moved on to work with other regional firms.

Recently, local marketing specialist Zachary Harding invested a 10 per cent stake in the company.

Learn more about Peart’s growth as an entrepreneur in the video edited by Richard Baker.