Sunday 23 September, 2018

ATL launches Panasonic ProShop

Danville Walker (left), ATL managing director, with Alex Villareta, general manager for Panasonic Latin America, at the launch of the Panasonic ProShop at ATL last week. (PHOTO: Marlon Reid)

Danville Walker (left), ATL managing director, with Alex Villareta, general manager for Panasonic Latin America, at the launch of the Panasonic ProShop at ATL last week. (PHOTO: Marlon Reid)

Appliance Traders Limited (ATL) unveiled the innovative Panasonic ProShop last Wednesday evening at its Half-Way Tree Road Headquarters, promising a new experience for customers wanting to buy the electronics brand’s air conditioning units.

The Panasonic ProShop is the first of its kind in the Caribbean and will serve as a specialized hub for AC systems, ATL said at the launch.

At the hub, consumers will reportedly see, feel and experience an extensive line of cooling solutions, including the innovative Sky Series.

The ProShop is a part of the ATL’s growth strategy. A second ProShop was launched at ATL’s Montego Bay facility last Friday.

ATL launches Panasonic ProShop

Wednesday’s ProShop launch was attended by executives of both ATL and Panasonic.

According to Alex Villareta, general manager for Panasonic Latin America, the company will provide ATL with the support needed for the ProShop.

Danville Walker, ATL’s managing director, thanked Panasonic for their years of support.