Sunday 16 June, 2019

Always donates over 170,000 period products to girls in Jamaica

The schools – Vere Technical High School, Bustamante High School and Central High have a combined total of 2,600 schoolgirls who will receive a pack of pads each. 

The schools – Vere Technical High School, Bustamante High School and Central High have a combined total of 2,600 schoolgirls who will receive a pack of pads each. 

One in five girls in the United States has either left school early or missed school entirely due to lack of access to period protection, according to the most recent Always Confidence & Puberty Survey.

Locally, Always has partnered with the NGO HerFlow Foundation to distribute the products at a secondary school tour. 

The lack of access to feminine hygiene products due to economic factors is often referred to as “period poverty” and it impacts girls and women around the world. It can be especially damaging at puberty when school interactions are crucial to a girl’s development. This is the reason that Always, the leader in global feminine care, is committed to helping #EndPeriodPoverty by sparking conversation and taking action.

Always pads are being currently distributed to schoolgirls in the Clarendon district as the #EndPeriodPoverty Awareness Campaign kicks into full gear in order to fulfil its mandate to bridge the period poverty gap. 

The schools – Vere Technical High School, Bustamante High School and Central High have a combined total of 2,600 schoolgirls who will receive a pack of pads each. 

Over the next four weeks, the campaign will complete the full distribution of 170,000 pads across 22 secondary schools in Jamaica to increase access to feminine hygiene products for girls in challenging economic circumstances and help them stay in school. 

#EndPeriodPoverty Clarendon School Tour

Click the gallery for more photos

Brand Ambassador, Kamila McDonald, who officially launched the campaign in March, has underscored the importance of young girls and women attaining a full education. 

“We need to do everything in our power to remove any obstacles which prohibit our young girls from getting an education. We need to teach our girls that getting your period is not oppressive, and they should not feel ashamed or embarrassed during their menstruation. With the End Period Poverty Initiative, we can remove the stigma and start a new era of awareness and support for our young women.”

McDonald works in tandem with a host of social media influencers such as Ayanna Dixon, Kandi King, Lindsey Londenquai, Mekelia Green and Dr Phillip Coombs who are using their reach to not only bring attention to the cause but also advocate for the needs of women facing period poverty. 

Over the next four weeks, the campaign will complete the full distribution of 170,000 pads across 22 secondary schools in Jamaica.

For 35 years, Always has been championing girls’ confidence. Always’ Puberty & Confidence education programmes reach more than 17 million girls annually and their product access programmes have provided more than 80 million pads to girls in need around the world in the past 10 years alone.

Additionally, the Always #LikeAGirl movement has been driving societal change to help girls everywhere keep their confidence at puberty and beyond. This new effort to help #EndPeriodPoverty is the brand’s next evolution in its commitment to making puberty a moment that propels girls forward into confident womanhood.

Remarking on the successful campaign, General Manager of Consumer Brands Limited (local distributor of Always Tamara Thompson said, “The shame is not only due to menstruation but also about the shame associated with not being able to afford something so essential. It is the mandate of Always® to start the conversation and provide much-needed access. We want to be at the forefront of this transcending change.” 

Members of the public who still wish to get involved with the initiative and personally make a difference can make a purchase of any Always product. In turn, the company will directly donate and distribute sanitary napkins to young females in need. Distribution continues over the next four weeks to secondary schools in the districts of St. Catherine, St. Mary, St. Ann, St. Thomas and Kingston. 

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