400 wards of the state to be gifted with shoes from Payless
This Christmas, 400 wards of the state will benefit from the Shoes4Kids initiative, chaired by retail giant Payless ShoeSource.
The Shoes4Kids Program is a regional initiative by Payless Latin America and the Caribbean to support the needs of the communities in which they operate.
The program has sustained partnership with the Child Protection and Family Services Agency (CPFSA) for seven years in which they have committed to meet the needs of these children.
“We are delighted that Payless continues to do this for our children. We hope to establish a long-standing partnership with the organization”, said Rochelle Dixon, Public Relation Officer for CPFSA.
The government of Jamaica currently allocates $6,000 weekly for each child in the system of nearly 5000 children. As a result there are many deficits in the state’s provision. Nevertheless, Dixon advised, “the wards receive many food and personal care items but most of the shoes we receive are from Payless.”
“It is always a privilege for us to serve our community in this fashion. We want to thank the CPFSA for allowing Payless Jamaica to reach our children through the Shoes4Kids program”, stated Nekeisha Critchlow, Payless Country Manager.
In addition to the donation, Payless will also treat the younger children to a day of shopping where they will pick their shoes, play and indulge in a tasty meal. The staff at Payless will welcome the children and provide them with individual attention to ensure that they are correctly measured and fitted for their brand-new pair of shoes. Payless ShoeSource strongly believes in the importance of the perfect fit, especially for growing children.
"This year the children had a wider variety of kids’ shoes to choose from including the Champion athletic shoes, and the very popular character themed shoes from Disney, Nickelodeon and Marvel which certainly will put a brighter smile on their faces" stated Nekeisha Critchlow, Payless Country Manager.