$1 billion generated from Reggae Sumfest, says Bartlett
Montego Bay has been on the receiving end of a much-needed cash windfall.
That’s according to Tourism Minister Edmund Bartlett who has indicated that $1 billion was generated at the just concluded Reggae Sumfest music festival held at the Catherine Hall Entertainment Complex in Montego Bay, St James
“This year was arguably the largest Reggae Sumfest in terms of attendance from both local and overseas guests. On the visitor arrival side, we saw approximately 10,000 people coming to the island for the festival which is an increase of 3,000 over last year. More importantly, we estimate the revenue impact from the festival to be $1 billion based on average room nights stay of locals and visitors and taxes,” said Bartlett through a press release from his ministry.
Reggae Sumfest, which began in 1993, has been described as the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay. It attracts crowds of all ages from all over the world and locally, and has featured a variety of Jamaican reggae artists as well as international acts.
“The success of entertainment festivals such as Sumfest augurs well for tourism as it boosts arrivals and has a major economic impact in and around Montego Bay. Through these types of events, hotels both large and small, attractions and smaller players in the sector get to truly benefit from the extensive value chain of tourism,” he said.